FOR ACTION Rosie Stevens Design Portfolio 2021 International Women's Day Oxfam GB Project title Brief To create a visual identity and assets for Oxfam’s International Women’s Day campaign in 2017. Solution The inspiration for this concept came from the women’s marches that had been taking place worldwide in early 2017. The copy and the graphics were the designed to reflect the hand- made banners and placards taken to the protests. Rosie Stevens 2021 Project title Visual Identity The visual identity included a hand painted version of Oxfam’s primary typeface, which was then built into a usable font. There was also a doctored version of the Oxfam logo, which was used across social media channels on International Women’s Day. Stand As One with Refugees Oxfam GB Rosie Stevens 2021 Stand As One with Refugees Brief To engage the public and urge government to support refugee families who have been forced to flee their homes. Solution This project involved the concept creation and branding for the campaign, a public engagement idea and campaign materials such as placards, t shirts, wristbands and exhibition materials. The campaign was taken to festivals in 2017, including Glastonbury. Rosie Stevens 2021 Project title Public Engagement Myself and a copywriter from the team were tasked with creating an alternative to a traditional petition. We created the ‘postcard protest’, which we then developed with the digital team. It allowed the public to choose an image and write a message for their postcard online, which was then printed and posted to their MP by us. Rosie Stevens 2021 Project title Office for Veteran's Affairs Branding and Identity Rosie Stevens 2021 Project title Brief Develop a distinctive brand identity which enables OVA to tell its story in an emotive and engaging way. Veterans should be at the centre of this, with their diversity of experience reflected and celebrated. Solution A visual identity that recognises the contribution veterans make to society, using bold colour, photography and typography to bring veterans’ affairs to life. The branding can be dialled up or down as appropriate, with a textured effect that adds a human touch to designs and shows that every veteran is unique. Making the UK the best place in the world to be A VETERAN Rosie Stevens 2021 Project title Brief Develop a distinctive brand identity which enables OVA to tell its story in an emotive and engaging way. Veterans should be at the centre of this, with their diversity of experience reflected and celebrated. Solution A visual identity that recognises the contribution veterans make to society, using bold colour, photography and typography to bring veterans’ affairs to life. The branding can be dialled up or down as appropriate, with a textured effect that adds a human touch to designs and shows that every veteran is unique. Rosie Stevens 2021 Project title Brief Develop a distinctive brand identity which enables OVA to tell its story in an emotive and engaging way. Veterans should be at the centre of this, with their diversity of experience reflected and celebrated. Solution A visual identity that recognises the contribution veterans make to society, using bold colour, photography and typography to bring veterans’ affairs to life. The branding can be dialled up or down as appropriate, with a textured effect that adds a human touch to designs and shows that every veteran is unique. The Small Things Magazine Personal Project Rosie Stevens 2021 Project title Brief A self-initiated project with an objective to provide a platform for young adults to express their views and discuss issues which are important to them. Solution The small things is a self-published magazine that aims to promote the power of small changes upon big issues facing young people in the UK. 500 copies were printed on recycled stock and pre ordered through a crowd funding page to cover print costs. Rosie Stevens 2021 Project title A collaborative effort Over 25 writers, artists, students, photographers came together to contribute to the first issue. The magazine was later stocked in shops such as MagCulture and Magma. Behind the Barcodes Oxfam International Rosie Stevens 2021 Project title Brief To empower supermarket shoppers to understand better the process behind their purchases, and influence supermarkets to investigate human suffering in their supply chains and ensure they strengthen their human rights policies to protect their workers. Solution Working with a copywriter, I created the global identity and guidelines for the campaign, which was then rolled out internationally by affiliates in America, Germany, South Africa and the Netherlands. Rosie Stevens 2021 Project title Developing the look and feel The visual identity took inspiration from a typical supermarket environment using ephemera like receipts and shopping bags. The typographic style was also created with this in mind, including a custom built dot matrix font based on Oxfam’s primary typeface T Star. Rosie Stevens 2021 Project title Building the global guidelines The design guidelines and tool kit were distributed to affiliate teams internationally and included the custom typeface Dot Matrix T Star, the receipt device, a bespoke photography style and treatment and a set of icons. OXFAM BEHIND THE BARCODES / BEHIND THE PRICE CAMPAIGN TOOLKIT 1 GLOBAL GUIDELINES BEHIND THE BARCODES/ BEHIND THE PRICE Oxfam’s campaign to end human suffering in food supply chains OXFAM BEHIND THE BARCODES / BEHIND THE PRICE CAMPAIGN TOOLKIT 5 ABCDEFGHIJKLM NOPQRSTUVWXYZ OXFAM TSTAR FONT TO LEAD DOT MATRIX TSTAR AS SECONDARY FONT *Secondary font should only be used at small point size (8-16pt) to achieve desired effect campaign fonts Always use TStar for headlines and the dot matrix typeface of TStar for call to actions and any secondary messaging. This font has been developed to mimic the typeface on till receipts. OXFAM BEHIND THE BARCODES / BEHIND THE PRICE CAMPAIGN TOOLKIT 7 headlines END THE SUFFERING BEHIND YOUR SHOPPING * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * POVERTY AND ABUSE SHOULD HAVE NO PLACE ON OUR SUPERMARKET SHELVES. DEMAND SUPERMARKETS TAKE SUFFERING OUT OF OUR FOOD SHOPPING AT: BEHINDTHEBARCODES.ORG __________________________ ******************* POVERTY AND ABUSE SHOULD HAVE NO PLACE ON OUR SUPERMARKET SHELVES. DEMAND SUPERMARKETS TAKE SUFFERING OUT OF OUR FOOD SHOPPING AT: BEHINDTHEBARCODES.ORG __________________________ POVERTY AND ABUSE SHOULD HAVE NO PLACE ON OUR SUPERMARKET SHELVES. DEMAND SUPERMARKETS TAKE SUFFERING OUT OF OUR FOOD SHOPPING AT: BEHINDTHEBARCODES.ORG __________________________ ********* ********* Dites stop à la souffrance derrière vos achats * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Acabemos con el sufrimiento que se oculta en la lista de la compra Headlines should be centred using regular TStar and always reversed out in white when used over images. Asterisks are a key part of the identity and should be used at the top and bottom of headlines to provide a visual cue to shopping. The relevant icon, that relates to the shopping experience of your audience, should be placed at the top of the headline, as shown here: OXFAM BEHIND THE BARCODES / BEHIND THE PRICE CAMPAIGN TOOLKIT 10 receipt device For where it is applicable, this additional device has been designed to hold larger pieces of copy and information, for example, an infographic or email. It works best digitally, but could also be used for campaign stunts. Receipt device could be used for a digital landing page, for example. Example of receipt device used for a report cover. END THE SUFFERING BEHIND YOUR SHOPPING OXFAM S CAMPAIGN TO END HUMAN SUFFERING IN THE FOOD SUPPLY CHAIN * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * END THE SUFFERING BEHIND YOUR SHOPPING OXFAMS CAMPAIGN TO END HUMAN SUFFERING IN THE FOOD SUPPLY CHAIN * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ' OXFAM DOT MATRIX T STAR A CUSTOM TYPEFACE FOR THE CAMPAIGN WHICH WAS CREATED BASED ON RECEIPTS AND SUPERMARKET SHOPPING Oxfam Unwrapped Oxfam GB