11/11/2021, 16:18 Analyzing Static Lists https://knowledgebase.webengage.com/docs/analyzing-static-segments 1/4 A n al yz i n g S t a t ic L i sts A ha n d y g u ide to hel p you a n al yz e us e rs g roup ed un de r a st a t ic li st O n ce a s eg m e nt i s c r ea t ed , W eb E n gage gi v e s you a n i n - de pt h v ie w o f i ts us e rs a n d t hei r pr efe r e n ce s A s s h own bel ow , you ca n a n al yz e a s eg m e nt b y s elec t i n g a ( h yp e r li n ked ) S egme nt N ame f rom t he S t a t ic L i st H u b C lick to e n la r ge T hi s s ec t i on ha s bee n de s ig n ed to gi v e you a c ompr ehe ns i v e v ie w o f ; T yp e o f us e rs i n cl u ded i n t he s eg m e nt ( s ki p to O v e rv ie w ) U s e rs ' cha nn el pr efe r e n ce s to hel p you ide nt if y t he most v iable cha nn el o f e n gage m e nt ( s ki p to C ha nn el R eachabili ty ) N ow , le t ʼ s dee p di v e i nto t hi s s ec t i on ! U n de rst a n di n g T op P a n el U s e r D o c um e nt a t i on A n al yz i n g S t a t ic L i sts 11/11/2021, 16:18 Analyzing Static Lists https://knowledgebase.webengage.com/docs/analyzing-static-segments 2/4 C lick to e n la r ge A s highligh t ed ab ov e , t he top p a n el i n dica t e s ke y de t ail s o f t he s eg m e nt w hich i n cl u de s : S egme nt N ame S egme nt T yp e ( CS V U p l o ad , RFM S eg m e nt , S t a t ic L i st C r ea t ed i n t he da s hb o a r d ) D a t e - t i m e st a mp o f w he n t he s eg m e nt w a s c r ea t ed ( C r ea t ed D a t e ) N a m e o f A cc ount A d m i n w h o c r ea t ed t he S eg m e nt ( C r ea t ed B y ) L i n k to v ie w R u le o f S eg m e nt a t i on ( S egme nt D e t ail s ) L i n k to A cce ss A u di t L o g s to tr ace digi t al f ootpr i nts o f all A cc ount A dmi ns w h o ha v e edi t ed t he S eg m e nt L a st C o m put ed D a t e ( I n dica t e s t he la st t i m e t he poo l o f us e rs a n d t hei r de t ail s w e r e up da t ed f or t hi s s eg m e nt ) C lick to e n la r ge L e t ' s g o ov e r all t he st a ts s h own he r e : T ot al U s e rs : I n dica t e s t he tot al num be r o f us e rs i n cl u ded i n t he s eg m e nt K nown U s e rs : I n dica t e s t he num be r o f ide nt ified us e rs i n t he s eg m e nt U n k nown U s e rs : I n dica t e s t he num be r o f a nonymous us e rs i n t he s eg m e nt T he poo l o f us e rs i n a S t a t ic S egme nt i s c omput ed on l y on ce w he n t he s eg m e nt i s c r ea t ed O v e rv ie w 11/11/2021, 16:18 Analyzing Static Lists https://knowledgebase.webengage.com/docs/analyzing-static-segments 3/4 H e n ce , a ny cha n ge s t ha t o cc ur i n t he c ompos i t i on o f K nown - U n k nown U s e rs a n d us e rs ' cha nn el r eachabili ty , post c r ea t i on , a r e not r eflec t ed he r e C lick to e n la r ge T hi s s ec t i on hel ps you ide nt if y t he most v iable cha nn el s o f e n gage m e nt f or your s eg m e nt a s p e r your us e rs ' r eachabili ty A s highligh t ed ab ov e , st a ts a r e i n dica t ed a t 2 le v el s , cha nn el - w i s e a n d ov e r all C ha nn el - w i s e R eachabili ty : I n dica t e s t he s ha r e / num be r o f us e rs t ha t ca n r ecei v e m e ss age s t h rou gh t he r e sp ec t i v e cha nn el s O v e r all R eachabili ty : I t ' s a b ro ad i n dica tor o f t he s ha r e / num be r o f us e rs i n your s eg m e nt t ha t ca n r ecei v e a m e ss age t h rou gh a t lea st on e cha nn el w hich c ou ld be , P us h , I n - a pp , S M S , O n - s i t e N ot ifica t i ons , W eb P us h , E mail or W ha ts A pp ( O v e r all st a ts a r e not a su m or a n a v e r age o f t he cha nn el - w i s e st a ts ) 🚧 R ela t ed R ead s U n de rst a n di n g K nown & U n k nown U s e rs H ow U n i qu e I de nt ifie r H el ps Y ou I de nt if y A pp & W eb U s e rs C ha nn el R eachabili ty 🚧 R ela t ed R ead 11/11/2021, 16:18 Analyzing Static Lists https://knowledgebase.webengage.com/docs/analyzing-static-segments 4/4 U p da t ed 8 mont h s ag o C r ea t i n g S t a t ic L i sts H el p C e nt e r L e t ' s g o ov e r a qu ick us e - ca s e to s h ow you h ow you ca n m ake t he most o f t hi s da t a W e h op e t hi s gi v e s you a g oo d idea o f h ow you ca n a n al yz e S t a t ic U s e r L i sts i n your da s hb o a r d P lea s e feel f r ee to d rop i n a fe w li n e s a t support @ w ebe n gage c o m if you ha v e a ny f urt he r qu e r ie s W e ' r e al w a ys j ust a n e m ail a w a y ! 🚧 P lea s e r efe r to C ha nn el s a n d C ha nn el R eachabili ty f or a de t ailed un de rst a n di n g o f w ha t r eachabili ty m ea ns f or each cha nn el a n d h ow i t ' s calc u la t ed 👍 U s e - ca s e : I de nt if y i n g t he be st cha nn el to e n gage your s eg m e nt L e t ʼ s s a y t ha t you ha v e c r ea t ed a s eg m e nt o f us e rs w h o ha v e bee n ac qu i r ed t h rou gh a n on li n e ad ca mp aig n N ow you w a nt to mot i v a t e t he m to p e r f orm t he n e xt st e p i n your pro d u c t lifec y cle A r ele v a nt m e ss age s e nt t h rou gh t he most a ppropr ia t e cha nn el wou ld wor k be st , r igh t ? B ut w i t h out cha nn el r eachabili ty , you w ill be f or ced to bla st t hi s s eg m e nt t h rou gh all cha nn el s - d r i v i n g som e o f t he m to aba n d on you i nst a nt l y ! T h us , f or t he s eg m e nt o f r ece nt l y ac qu i r ed us e rs , if you s ee t ha t 20 % o f t he m ca n be r eached v ia W eb P us h w hile 60 % ca n be r eached v ia E mail , t he n w e su gge st t ha t you fi rst s e n d a n e m ail ca mp aig n to e n gage t he m aj or i ty T he n s e n d a W eb P us h N ot ifica t i on to e n gage on l y t h os e us e rs w h o did n ' t r ecei v e your e m ail ca mp aig n , or did n ' t op e n i t