How a Crisis Can Make Marketing Matter More Than Ever ? Click here More information RAPID CHANGE The Problem ™ 2 UK marketing budgets were cut by their highest levels in the more than 20 - year history of the IPA Bellwether report, laying bare the impact the Covid - 19 pandemic has had on the industry The net balance of companies cutting their marketing budget fell to - 50 7 % in the second quarter , down from - 6 1 % in the previous three months This is a worse result than during the last recession, when the net fall hit - 41 7 % in Q 4 2008 M e ss age A redefinition of digital SEARCHED ONLINE FOR A P R ODUCT 82 % V ISITED AN ON L INE STORE 89 % USED A SHOPPING APP 66 % PURCHASED A PRODUCT ONLINE 74 % PERCENTAGE OF INTERNET USERS PERFROM E - COMMERCE ACTIVITY Crazy about digital SEARCH ENGINES 33.7 % ADS ON TELEVISION 32.3% ADS ON SOCIAL MEDIA 26.9 % ADS ON WEBSITES 24.2% ™ 3 PERCENTAGE OF INTERNET USERS WHO SAY THEY DISCOVER NEW PRODUCTS THROUGH EACH MEDIUM OCT 2020 GLOBAL DIGITAL GROWTH THE YEAR - ON - YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION TOTAL POPULATION 7.81 B 56% SMART PHONE USERS 5.20 B 67 % INTERNET USERS 4.66 B 60 % SOCIAL MEDIA USERS 4.14 B 53 % ™ 4 What’s best to invest in now? R i g h t Pa r t n e r Future Stand out by blending in T h e P o w e r o f N a t i v e a n d C o n t e x t u a l A d v e r t i s i n g Identify & Join ™ 5 Trusted by Ad vertise r s Use Vertis Media to deliver native content across relevant top sites and generate engaged audiences via its contextual nature that only targets the right users Publishers Monetize your inventory in an uninterrupted and reader friendly way with quality content that is relevant and contextual to your editorial environment Co n t act ehsaasprogram 63 @gm ail.com Ahsaasprogram.pk