BY DIVYA GOSWAMI What is Pay- Per-Click (PPC) Advertising https://piactory.com/pay-per-click/ Pa y - Pe r - Click ( PPC ) Ad v e rt i s ing ? PPC is a form of digital advertising where advertisers pay each time a user clicks on their ad. It helps drive instant traffic, leads, and sales to websites. Common PPC platforms: Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads. Ke yw o r d Re s ea r ch Ta r ge t t he r igh t ke yw o r d s people a r e s ea r ching U s e t ool s like Google Ke yw o r d Planne r , Ube rsu gge st , o r SEM rus h Foc us on high - in t en t and long - t ail ke yw o r d s Key Components of PPC Advertising Write short, clear, and action-driven ads. Include strong CTAs like “Buy Now”, “Book Today”, “Get a Quote”. Match the ad message with the landing page. Ad Copy Creation Landing Page Optimization Make sure the landing page is fast, mobile-friendly, and matches the ad content. Include form, CTA button, and benefit-driven content. Aim for high conversion rate and low bounce rate. Campaign Se tu p Choo s e t he r igh t campaign ty pe : Sea r ch Ad s ( Google ) Di s pla y Ad s Video Ad s ( Yo u T u be ) Shopping Ad s ( E - comme r ce ) Rema r ke t ing Ad s Se t t a r ge t loca t ion , b u dge t , and bidding str a t eg y Bidding S tr a t eg y Decide ho w m u ch y o u ’ r e w illing t o pa y pe r click U s e man u al o r a ut oma t ed bidding Foc us on Co st - Pe r - Click ( CPC ), Co st - Pe r - Con v e rs ion ( CPA ), and Re tur n on Ad Spend ( ROAS ). Test different headlines, descriptions, images, CTAs. Improve performance through continuous testing. A / B Te st ing Benefi ts of PPC Ad v e rt i s ing Instant Results Your ad goes live immediately and starts driving traffic. Highly Targeted Show ads based on user’s location, device, search query, and interests. Budget Control You set the daily or monthly limit—no surprise bills. Measurable ROI Track every click, conversion, and spending. Tools like Google Ads Dashboard and Google Analytics give complete insight. Brand Visibility Appear on top of Google results even above SEO listings. Remarketing Potential Target users who previously visited your website. Do regular keyword updates and negative keyword filtering. Optimize ads for mobile users. Use ad extensions (site links, call buttons, location info). Monitor and adjust bids frequently. Track performance with Google Analytics. Use conversion tracking and remarketing tags. Be st P r ac t ice s fo r Effec t i v e PPC Pop u la r Tool s U s ed in PPC Google Ads – Main platform for search and display ads Google Keyword Planner – For keyword research SEMrush / Ahrefs – Competitor ad insights Google Analytics – Track ad performance Ubersuggest – Keyword ideas + cost estimation Microsoft Ads – For Bing/Yahoo advertising Facebook Ads Manager – Social media PPC platform Conclusion PPC is a powerful, fast, and measurable way to get leads and grow business. When planned well, even small budgets can give big results. It’s all about the right keywords, audience targeting, and ad strategy. Combine PPC with SEO and Social Media for maximum digital success! DIVYA GOSWAMI https://piactory.com/home-3/