Benefiting the Sacramento Area Brewers Guild, a 501(c)6 nonprofit (#82-4055355). # SACBEERWEEK2022 SPONSORSHIP SPONSORSHIP OPPORTUNITIES OPPORTUNITIES TABLE OF CONTENTS INTRODUCTION ................................................ BEER WEEK STATS ............................................. 2022 SIGNATURE EVENT ................................... SPONSORSHIP LEVELS ....................................... PAST PARTNERS ................................................ 2 3 4 5 6 CONTACT LINDSEY NELSON, MARKETING DIRECTOR SACRAMENTO BEER WEEK info@sacbeerweek.com, (916) 220-1453 To our valued community partners, As with many industries over the past two years, the craft beer industry continues to navigate the impacts of COVID-19. The fate of California’s craft beer economy still hangs in the balance, as does the continued operation of many of our local breweries. This is why, with enthusiastic participation from our member breweries and craft beer retailers, we will be holding our 13th Annual Sacramento Beer Week (April 22 - May 1, 2022). We are optimistic that Sacramento Beer Week events will bring crucial financial aid to local breweries and craft beer retailers, while also providing a much-needed dose of community, good times, and beer! We are excited to announce the return of the Sac Mac & Beer Fest, a 1,200+ person festival showcasing the Sacramento Region’s best beer and pairings from local restaurants of eveyone’s favorite comfort food. Sacramento Beer Week has garnered a statewide reputation for its quality (and quantity!) of beer events and the collaboration and innovation it spurs between brewers within Sacramento and beyond - we are confident this year will be no exception. Our Sponsors are an integral part of making Sacramento Beer Week a success. We have created new opportunities for our Beer Week sponsors to reach their target audiences and showcase your support of Sacramento’s unique craft beer community. Your sponsorship permits us to connect the public with participating breweries and events, and it supports our Guild in providing educational and business resources to our 60+ member breweries operating in Sacramento, Placer, El Dorado, and Yolo Counties. On behalf of the Sacramento Region’s breweries, we can’t thank you enough for your support. Please don’t hesitate to contact me with any questions. Cheers! Erle Mankin President, Sacramento Area Brewers Guild info@sacareabrewersguild.org WELCOME TO SACRAMENTO BEER WEEK PAGE 2 BY THE NUMBERS: SACBEERWEEK PAGE 3 17K unique web visits 36.9% e-blast open rate 1,478,871 impressions 300+ events throughout the Sacramento region 24+ media mentions 14.2K facebook page likes The Sacramento Area Brewers Guild is a 501(c)6 nonprofit that supports, educates and empowers craft breweries in the Sacramento region. The Sacramento Area Brewers Guild consists of 60+ member breweries, who are small businesses making economic and philanthropic contributes to their communities and the area’s greater craft beer scene. Learn more about the Guild (EIN #82-4055355) at sacareabrewersguild.org. What is the Sacramento Area Brewers Guild? The below statistics are from Sacramento Beer Week 2019, which most accurately reflect projections for planned Sacramento Beer Week 2022 and Sac Mac + Beer Fest marketing efforts. PAGE 3 FEATURED EVENT: SAC MAC + BEER FEST The 3rd annual Sac Mac + Beer Fest (formerly called the Sac Mac + Brew Review) is one of the Sacramento Region’s favorite and most well- attended beer festivals. This event celebrates the kickoff of Sacramento Beer Week with a lineup of more than 30 local breweries, each offering unlimited pours of their favorite beers. Select breweries team up with local restaurants to compete for the best Beer & Mac N’ Cheese pairing, voted on by the events 1,200+ attendees. After taking the last two years off out of an abundance of caution for public safety, the event is returning to River Walk Park in West Sacramento (walking distance from Downtown Sacramento) on Saturday, April 23 from 1-4 PM. The event will closely adhere to all local and federal COVID-19 safety guidelines. PAGE 4 SPONSORSHIPS 2022 Sacramento Beer Week wouldn’t be possible without the generosity of our sponsors. To discuss any of the following opportunities or create a custom package for your business, contact info@sacbeerweek.com. PAGE 4 PAGE 5 TITLE SPONSOR $13,000 Interested in reaching tens of thousands of craft beer lovers in the Sacramento Region? Our Title Sponsor will be prominently featured in all of our Sacramento Beer Week and Sac Mac + Beer Fest promotional efforts - from paid radio ads and printed materials to media relations and influencer marketing campaigns. Your brand will also be prominently integrated into Sac Mac, from your logo on our commemorative tasting glasses and a 10’X20’ booth space, to signage strategically placed throughout this traditionally sold-out Sacramento Beer Week kickoff event. PRESENTING SPONSOR $8,500 Our Presenting Sponsor will be featured in all aspects of Sacramento Beer Week and Sac Mac + Beer Fest promotions, from having a booth centrally located at the Sac Mac + Beer Fest to be included in every facet of digital and printed advertising campaigns. OFFICIAL SPONSOR $5,000 Official Sponsors of Sacramento Beer Week will receive ample promotion in digital advertising efforts promoting Beer Week and the Sac Mac + Beer Fest, plus placement in select printed promotional materials. Official Sponsors will also receive a booth space at the Sac Mac + Beer Fest. INDUSTRY SPONSOR $2,000 Industry Sponsors will reach both brewers and craft beer enthusiasts alike. Your business will receive a booth at the Sac Mac + Beer Fest and be included in digital marketing efforts, including the Sacramento Beer Week website and e-blasts. SUPPORTING SPONSOR $750 Our Supporting Sponsor opportunity makes it easy for you to show your support for Sacramento craft beer. You’ll be featured as a sponsor in select marketing efforts and receive hospitality passes to the Sac Mac + Beer Fest. For details about what’s included in the above Sponsorship Opportunities, see next page! ADDITIONAL OPPORTUNITIES SAC MAC + BEER FEST VENDOR $150-375 We’d love to have you at the Sac Mac + Beer Fest! A limited number of 10’ booth spaces (includes 6’ table) are available for local artisans ($150; products may not be consumed on-site at event) and commercial businesses ($375) to sell and market their businesses. AFTER PARTY SPONSOR $4,500 Keep the party going after Sac Mac + Beer Fest is over! We’ll promote your location as the go- to spot to our attendees and media partners before, during, and after the event. You’ll receive mention in all Sac Mac + Beer Fest marketing, plus up to 6 event tickets for you and your team. Sponsorship availability is first come, first served. If you have questions or wish to finalize or customize a sponsorship opportunity, email info@sacbeerweek.com,