B2B /B2C SEO Application CASE STUDY This SEO technical audit identified tw o main areas which were costing the client $ 31 ,000 /month ($ 374k/yr.) in lo st revenue via the organic and p aid se arch marketing channels. B2B /B2C Medica l Gut Bio me A ppl ica tion Single Channel Marketing (SEO) For this client ( ~ 1 00 employees) we were hired to complete a full SEO aud it on their ne w website design After completing our SEO Audit we fo und 1,100+ issues , with the website ; of which (2) issues w ere iden tified as having a cata s trophic effect on the site performance. The two issues were (a) Mo bile S ite S peed, and (b) 28% of t he backlink profile contained spammy/toxic backlinks In addition, we used our AI Marketing Content O p timization Sys tem ( A I - MCOS ) , to develop content topics and clusters based on our Google Behavioral Search Al gorithm (GBSA). B2B/B2C M edical : Gut Biom e Genetic Testing Increased reven ue by 2 09%, and traffic by 264% SEO Audit PPC performance d etails – Top Conver sion Path Analysis Persona (Initial) • Female ; 38 yrs old, $ 80 K • Homeowner, College • Travel, Jewelry, Home Furnishings Content Strategy • M COS AI Audit • 6 blog post s/month • Guest Post Blogging • Post snippets to Social Media Keyword Market Opportunity • Keyword Search Algorithm * (KSA) • 900k searches/month; 150k searches low competition • No real competition due to trademark C.R.O. (Conv. Rate Op timization) • Worked with client in split testing pages and page elements to improve the conversion rate. S.E.O. • Technical SEO Audit • Website page speed optimization • Toxic backlink analysis • Syndicate website blog content snippets to 20,000+ websites • 3rd party (+competitive) backlink acquisition • Performance Analysis & Visualization Return on Investment This B2B /B2C client di d not have a pr ior SE O program in p lace Th is SEO technical audit result ed in a net gain of $31,000 /month in revenue and the res ults occurred almost instantly. Based on th e re venue gains we achieve d with the SEO a udit alone, the annualized ROI is approximately 4,151%. InnoVitae .net | Boston, Massachusetts | 617 - 903 - 0864 In addition to the SEO audit, we also worked with the client on dev el oping a content strategy using our MCOS AI system , organic market analysis, and convers ion rate optimization (CRO)