VIX Public Relations Public Image Analysis & Report Table of Contents Initial Impressions 3 Data & Analysis 4 Conclusions & Takeaways 8 Initial Impressions Mila Böjka has solidified her position as a premier cultural icon in Los Santos. As a DJ, she has achieved what few performers ever do: A-List saturation. With a profile defined by "Industrial Elegance," Böjka has moved beyond the club scene and into the general public consciousness, commanding respect as both an artist and a major civic figure. The data reveals that Mila is not just "popular"—she is a Top-Tier Elite. Her brand is characterized by high-velocity visibility and a sense of "untouchable" professional competence. She is the definitive sound of Los Santos, bridging the gap between underground cool and mainstream dominance. Her placement in the rankings suggests she is no longer just an entertainer; she is a political and social heavyweight. Data & Analysis Study and Sample The “New Years ‘26 Public Interest Survey” was a study designed to examine both popular political persons and issues of interest as well as popular celebrity name recognition and business name recognition among Los Santans. There were a total of 45 study participants , comprising 25 females, 18 males, and 2 respondents who selected an alternative or self-described gender option, making this a moderately sized sample. Participants fell primarily within the 25–44 age range , with additional representation from 18–24, 45–64, and a small number over 65, giving the sample a broad adult age spread. The sample showed a wide geographic spread across neighborhoods, with respondents drawn from multiple distinct areas rather than concentrated in a single district. Representation included both denser, centrally located neighborhoods (such as Little Seoul, Hawick, K-Town, Davis) and higher-income areas (including Vinewood, West Vinewood, Vinewood Hills, Rockford Hills, and Richman). Additional responses from coastal and outlying areas like Paleto Bay, Chumash, and Sandy Shores further broadened the distribution. This neighborhood mix provides coverage across socio-economic and geographic zones, supporting comparative, directional insights tied to place-based experience. Medium Income: 20 respondents → 44.4% High Income: 17 respondents → 37.8% Low Income: 8 respondents → 17.8% This is a center-heavy but upward-skewed sample, with noticeably more high-income than low-income participants. Name Recognizability To understand how well people know Mila Böjka’s name, the study asked people to look at a list of names and check the ones they recognized. Some fake names were added on purpose, and those were almost never checked. This shows that people answered honestly. The results show that 75.6% of people recognized Mila Böjka’s name. This puts her at 4th place out of everyone on the list. That means she is one of the most famous people in the study and holds an elite status within Los Santos public consciousness. The most well-known names belonged to politicians and public figures who are often seen online or in the news. These include former Mayor Hank Preston, Atelier Creative CEO Charlotte Turner , Mayor Andrew Brandenburg , and MatchMe Tech CEO Amy Harwell Mila’s presence within this elite tier is nevertheless notable. She is the only individual in the top five who is not a CEO, career politician or government official. She ranks substantially above other major musical talent and public figures, outranking DJ Gwenna Bell (62.2%) and Musician Jett Jagger (48.9%), and she sits far ahead of individuals such as former Mayoral Candidate Frank Burton (28.9%) and Jace Hendricks (24.4%) who is a member of the extremely famous Hendricks family of Prestige origin. The implications of this are significant. High-tier recognition is frequently more stable and durable than high-velocity fame, particularly when it is backed by institutional credibility and professional dominance. Conclusions will be drawn in the final section, but broadly speaking, a 75.6% recognition rate across a large and varied respondent pool is exceptionally strong. It reflects immense professional authority, repeat exposure, and deep social anchoring. Audience Demographics The demographic profile of individuals who recognize Mila Böjka indicates a strong concentration in socially active, young adult circles, with meaningful purchasing power and a notably female-leaning audience. Her recognizers appear embedded in nightlife, culture, and taste-driven social environments rather than strictly institutional or political ones. Age & Gender 25–44: 55.9% of Böjka’s recognizers fall within this core adult demographic. This group typically has established income streams and discretionary spending habits, making them highly valuable for lifestyle, fashion, and entertainment-oriented partnerships. 18–24: 38.2%, signaling a substantial Gen-Z presence and suggesting strong cultural relevance and aspirational appeal among younger audiences. 45–64: 5.9%, indicating limited recognition outside socially active, trend-forward demographics. Gender Composition: Female: 55.9% Male: 38.2% Other / Gender-diverse responses: 5.8% combined This skew suggests Böjka resonates particularly well with women and femme-forward audiences , while still maintaining cross-gender visibility. Income Level: Böjka’s recognizers trend decisively toward middle-to-high income brackets , reinforcing her viability for premium or semi-luxury brand alignment. Medium Income: 41.2% High Income: 41.2% Low Income: 17.6% With over 82% of her recognizers situated in medium or high income categories, Böjka’s audience demonstrates clear capacity for discretionary spending. Location (Neighborhoods): Böjka’s audience is concentrated in culturally active, nightlife-adjacent areas of Los Santos, with a noticeable lean toward trend-forward and socially visible neighborhoods rather than strictly residential enclaves. Top neighborhoods among Böjka recognizers: Vinewood (combined Vinewood / West Vinewood): 20.6% Hawick: 14.7% Vinewood Hills: 11.8% South Central / Rancho-adjacent areas: 5.9% La Puerta: 2.9% Vespucci: 2.9% Pillbox Hill: 2.9% Other / Distributed (no single cluster): 38.2% Over 47% of Böjka’s recognizers are concentrated in Vinewood, Vinewood Hills, and Hawick , reinforcing her association with entertainment corridors, fashion visibility, and nightlife ecosystems. Gay Rights Forward Those who recognize Mila Böjka (comprising 34 out of 45 respondents) tend to place a higher priority on gay rights compared to the overall sample Key differences include: Extreme Importance: 55.9% of Bojka recognizers consider gay rights "Extremely Important," compared to 48.9% of the complete sample. Total High Support: When combining "Extremely Important" and "Very Important," the groups are very similar (approx. 70.6% for Bojka recognizers vs. 64.5% for the complete sample), but the Bojka-aware group is more likely to choose the highest possible tier of importance. Importance Level Complete Sample (%) Bojka Recognizers (%) Extremely Important 48.9% 55.9% If we look at the demographic data in tandem with these priorities, the "Bojka Recognizer" is typically: Urban & Affluent: Likely living in the Vinewood or Hawick areas. Young Professionals: Mostly aged 18-44 with medium to high income levels. Socially Progressive: They favor gay rights and social services, but combine this with a "law and order" stance on crime reduction and a deep skepticism of political corruption. Very Important 15.6% 14.7% Somewhat Important 20.0% 14.7% Not Important 15.6% 14.7% Conclusions & Takeaways Mila Böjka occupies a rare position in Los Santos: elite-level public recognition without institutional office. With 75.6% name recognition (4th overall) , she ranks alongside mayors and CEOs while remaining the only DJ in the top tier. This indicates durable, system-level visibility rather than trend-driven fame. Her audience is young, affluent, and socially embedded. Over 94% are aged 18–44, and 82% fall into medium or high income brackets, making her recognizers both culturally active and commercially valuable. This is a discretionary-spending audience, well-suited to premium nightlife, fashion, luxury services, and experiential brands. Geographically, recognition concentrates in Vinewood, Vinewood Hills, and Hawick, placing Böjka squarely within Los Santos’ visibility economy namely entertainment corridors, creative districts, and elite social spaces rather than residential or peripheral zones. Values data further clarifies her positioning. Böjka recognizers show stronger-than-average prioritization of gay rights, while maintaining pragmatic civic concerns around crime and corruption. This reflects a base that is socially progressive but credibility-oriented, not ideologically fringe. Bottom line: Mila Böjka is not a niche cultural figure. She is a high-trust cultural authority with mass recognition, elite perception, and a financially capable audience—making her an unusually powerful alignment partner for institutions or brands seeking both reach and legitimacy. Authenticity & Credibility Statement This report is based on primary data collected through the “New Years ’26 Public Interest Survey,” a structured, demographically and geographically diverse study of Los Santos residents. All responses were voluntary and anonymized, with careful inclusion of control names to ensure response integrity. The findings demonstrate that Mila Böjka commands top-tier public recognition (75.6% name recognition), placing her in the company of mayors and leading CEOs, while remaining the only DJ to reach this level of elite visibility. Her audience is young, affluent, socially engaged, and culturally influential, concentrated in neighborhoods central to nightlife, arts, and entertainment economies. This combination of high recognition, demographic influence, and social credibility establishes Böjka not only as a cultural authority but as a trusted figure within the Los Santos community. Her demonstrated reach, professional reputation, and alignment with socially progressive values make her uniquely positioned to operate a venue with legitimacy, community impact, and broad public engagement. Credits & Data Sources: Survey conducted by [Internal Research Team / Vixen Media Analytics] Sample: 45 participants, gender- and age-diverse, representing multiple Los Santos neighborhoods and income brackets Analysis: Name recognition, demographic profiling, neighborhood mapping, and issue prioritization Survey period: New Years ’26 Verification: Use of control names ensured accurate response patterns This document is permitted by Vixen Media Agency to be used as supporting evidence for city council, licensing authorities, or partner organizations to demonstrate Böjka’s established social and professional credibility. In addition, further study data may be furnished on request within scope of this inquiry to Vixen Media Agency directly.