A B O U T T H E W E B S I T E Sinch Credence® for BFSI Brands A transaction triggers a banking alert. A loan application moves forward. A policyholder receives a renewal notice before expiry. These moments may seem mundane, but timely, appropriate communication builds trust. For banks handling millions of interactions, Credence® omnichannel communication platform orchestrates messages across channels while keeping every interaction connected to the customer journey. K E Y B E N E F I T Timely, appropriate messages that build customer trust. Related link: sinch.com/in/products/automation/credence 1 / 6 P E R S O N A L I Z A T I O N Personalization Beyond a First Name Effective communication is context based. An account holder may need onboarding support, while a borrower may need a repayment reminder. Blasting everyone with the same message risks overwhelming people or hiding useful information. Credence enables financial services teams to tailor the customer journey using customer preferences and engagement signals, making each message more relevant to the moment. K E Y B E N E F I T Messages tailored to customer preferences and engagement signals. Same message for everyone vs. context-based communication Aspect Same message to everyone Context-based journey with Credence Approach Blast one message to all Tailor the journey to each customer Basis One-size-fits-all Customer preferences and engagement signals Example Same message to account holder and borrower Onboarding support or repayment reminder Outcome Overwhelms people or hides useful information Message is relevant to the moment Related link: sinch.com/in/products/automation/credence 2 / 6 C H A N N E L S Coordinate Every Touchpoint BFSI communication is not one-size-fits-all. SMS suits urgent transaction alerts, email carries detailed policy information, and WhatsApp handles timely notifications. The goal is not to send every message on every channel, but to pick the right one for each interaction. An omni channel marketing automation platform helps teams align touchpoints and automate follow-ups based on customer behavior. K E Y B E N E F I T The right channel for every interaction, with follow-ups automated by behavior. Which channel fits which BFSI message Channel Best suited for SMS Urgent transaction alerts Email Detailed policy information WhatsApp Timely notifications Related link: sinch.com/in/products/automation/credence 3 / 6 D A T A Make Data More Useful Financial institutions hold valuable information across customer and campaign systems. The challenge is applying it consistently without manual effort. With access to marketing automation tools in India , BFSI brands can segment audiences, schedule meaningful communication and track campaign engagement. Based on the outcome, teams can refine timing and messaging. K E Y B E N E F I T Data applied consistently, without manual effort. From scattered data to refined communication Step What BFSI teams can do 1. Segment Segment audiences using customer and campaign data 2. Schedule Schedule meaningful communication 3. Track Track campaign engagement 4. Refine Refine timing and messaging based on the outcome Related link: sinch.com/in/products/automation/credence 4 / 6 J O U R N E Y S From Campaigns to Customer Journeys Credence enables personalized journeys, automated workflows, real-time targeting and send-time optimization. These features help teams react to customer behavior rather than rely on fixed campaign schedules. That matters for omnichannel marketing automation in BFSI, where a timely nudge or the right next step can improve the experience without overloading customers. K E Y B E N E F I T Real-time targeting and send-time optimization. Fixed campaign schedules vs. customer journeys Aspect Fixed campaign schedules Customer journeys with Credence Trigger Fixed campaign schedule Customer behavior Journeys and workflows Fixed campaign schedule Personalized journeys and automated workflows Targeting Fixed campaign schedule Real-time targeting Timing Fixed campaign schedule Send-time optimization Related link: sinch.com/in/products/automation/credence 5 / 6 T H E R E S U L T Deliver More Relevant Customer Journeys Personalized outreach works best when it is useful and reflects what people actually want. Sinch Credence helps financial institutions keep messages consistent across channels, so they can connect with more people while making each exchange feel thoughtful and tied to the customer relationship, not just another marketing push. K E Y B E N E F I T Consistent, relevant messages across every channel. Key benefits at a glance Theme Key benefit Personalization Messages tailored to preferences and engagement signals Channels Right channel for every interaction Data Applied consistently, without manual effort Journeys Real-time targeting and send-time optimization Explore Sinch Credence: https://sinch.com/in/products/automation/credence/ Related link: sinch.com/in/products/automation/credence 6 / 6