Global Location - based Services Market Outlook 2024 – 2031 Global Location - based Services Market – 20 24 - 20 31 Page 1 of 6 © M eticulous R esearch | sales@meticulousresearch.com Meticulous Research ® — a leading global market research company, published a research report titled, ‘ Location - based Services Market by Component, Technology (GNSS, GPS), Application (Navigation, Tracking), Location Type, End - use Industry (Government and Public Sector, Transportation & Logistics, Smart Cities), and Geography - Global Forecast to 2031.’ According to this latest publication from Meticulous Research ® , t he global Location - based Services Market is expected to hit $327.6 billion by 2031, growing at a rapid 15.9% CAGR. That is a big number, but it reflects a simple reality: companies are relying more on knowing where people and things are, in real time. What used to be mostly about GPS maps is now a broad mix of Location - Powered Mobile Apps, location intelligence solutions, and LBS services that cut across retail, farming, logistics, and even healthcare. Take shopping, for example. Walking into a store and ge tting a ping on your phone about discounts near the aisle you are in is an example of location - based messaging in action. Farmers tracking soil conditions with drones and sensors is another way location - based services are being applied. Even cities are putting Location Based Systems to work to keep traffic moving and make public transport more efficient. Of course, growth comes with hurdles. Different governments are setting their own rules around privacy and spatial data, which complicates things for globa l companies. And let us be honest setting up advanced Location Based Technology is not cheap. Smaller players often hesitate because the upfront investment in LBS location platforms can be steep. Still, the momentum is strong. The rollout of 5G makes it possible to track and analyse movements faster than ever before. Wearables are becoming another growth area fitness trackers and AR glasses, for instance, are feeding real - time data into location intelligence solutions. Add in augmented and virtual reality GIS systems, and suddenly, location services are not just about maps they are about immersive experiences and smarter decision - making. Applications now range from navigation and smart parking to geo - marketing, tracking pets or stolen goods, social networking, and infotainment. Industries like retail, BFSI, travel, healthcare, and automotive are finding creative ways to use LBS services to stay competitive. Marketing is being reshaped location - based messaging has quickly become a go - to tool for engaging customers in the right place, at the right time. Regionally, North America and Europe remain ahead thanks to early adoption and strong infrastructure. But it is Asia - Pacific that is drawing the most attention right now. With booming e - commerce, rapid urbanization, and nearly universal smartphone use, the region is becoming a hotbed for Location Based Systems adoption. All told, the Location - based Services Market is no longer a niche. It is turning into a core part of how modern businesses operate. Costs and regulations may slow some players down, but the combination of Location Powered Mobile Apps, LBS services, and next - gen Location Based Technology is setting the stage for long - term growt h. Global Location - based Services Market – 20 24 - 20 31 Page 2 of 6 © M eticulous R esearch | sales@meticulousresearch.com Platforms and Solutions Drive Growth in the Location - based Services Market In the Location - based Services Market, companies are focusing heavily on platforms and solutions, which already make up the biggest share in 2024. From location - powered mobile apps that guide shopping experiences to location - based messaging that connects b rands with consumers instantly, demand is rising fast. Businesses are also relying on location intelligence solutions to interpret data and strengthen decision - making. With innovation in location - based technology and the growing role of LBS services across industries, this segment is expected to expand at the highest pace in the years ahead compared to professional services. GNSS Takes the Lead in the Location - based Services Market The Location - based Services Market depends on several core technologies — GNSS, GPS, Wi - Fi, NFC, and others. Right now, the Global Navigation Satellite System (GNSS) takes the biggest slice of the market. That is easy to see when you look at how it is used e very day. Trucks and fleets run on GNSS tracking. Airlines lean on it for flight safety. Farmers use it to map fields with precision. Beyond that, companies are pairing GNSS with location - powered mobile apps and location intelligence solutions to get sharp er insights. The same tech is also shaping location - based messaging, where ads are delivered based on the exact LBS location of the customer. What is more, as smart cities and connected transport projects scale up, GNSS is expected not just to keep its lea d but also to grow faster than the other location - based systems in the coming years. Based on Application, Navigation Leads the Global LBS Market Within the Location - based Services Market, applications cover a wide spectrum including navigation, geo - marketing and advertising, mapping & GIS, tracking, social networking, infotainment, commercial use cases, and more. Among these, navigation holds the l argest share in 2024. Much of this strength comes from the auto industry, where companies are rapidly embedding location - based systems into vehicles for route optimization and real - time traffic updates. Leading LBS providers are also rolling out location - p owered mobile apps and location intelligence solutions that enhance in - car experiences and safety. With navigation now tied closely to location - based messaging and advanced LBS services, the segment is not only dominant today but also forecasted to post th e fastest growth through 2031. Based on Location, Outdoor Services Lead the Global LBS Market When looking at the Location - based Services Market by location type, outdoor solutions remain in the lead. Their strength is tied to core applications like navigation, mapping, and outdoor asset tracking, all supported by advanced location - based systems an d LBS services. Outdoor marketing Global Location - based Services Market – 20 24 - 20 31 Page 3 of 6 © M eticulous R esearch | sales@meticulousresearch.com campaigns that use location - based messaging are also adding momentum. On the other hand, the indoor segment is showing strong future potential. From guiding travelers inside airports to helping shoppers find stores in large malls, indoor location - based tec hnology is increasingly in demand. This rising adoption positions the indoor segment to grow faster than outdoor applications over the forecast horizon. Public Sector Leads, Retail & E - commerce Surge in LBS Adoption In the Location - based Services Market, adoption varies widely across industries. Government and public sector agencies continue to take the lead in 2024, using Location Intelligence Solutions and Location Based Systems for city planning, border control, an d risk monitoring. These applications show how LBS Services have become essential for public safety and large - scale infrastructure management. Retail and e - commerce, however, are expanding at a much faster pace. Brands are investing in Location - Powered Mobile Apps and Location - based Messaging to engage shoppers inside stores and online. Beyond promotions, retailers also depend on Location Based T echnology for supply chain visibility, warehouse tracking, and even customer feedback collection. This dual focus — customer experience on one side and operational efficiency on the other — is why retail is seen as one of the fastest - growing segments for LBS. Location - based Services Market Growth Across Key Regions The global Location - based Services Market covers North America, Europe, Asia - Pacific, Latin America, and the Middle East & Africa. By 2024, Asia - Pacific is expected to take the lead. This is not too surprising the region has a huge number of mobile users, and people are quick to adopt Location - Powered Mobile Apps in everyday life. On top of that, businesses are experimenting more with Location Intelligence Solutions and Location - based Messaging to reach customers in smarter ways. Industries like retail, travel, and logistics are discovering that LBS Location tools and Location Based Technology can really help streamline operations. Naturally, this drives demand for LBS Services and more complete Location Based Systems . Put together, these factors explain why Asia - Pacific is likely to see the fastest growth in the coming years it is becoming a real hotspot for new ideas in Location - based Services Key Players: The key players operating in the global location - based services market are HERE Global B.V. (Netherlands), Google LLC (U.S.) (a subsidiary of Alphabet Inc.), TomTom N.V. (Netherlands), Esri (U.S.), Hexagon AB (Sweden), Trimble Inc. (U.S.), Cisco Systems, I nc. (U.S.), QUALCOMM Incorporated (U.S.), Microsoft Corporation (U.S.), AT&T Inc. (U.S.), Zebra Technologies Global Location - based Services Market – 20 24 - 20 31 Page 4 of 6 © M eticulous R esearch | sales@meticulousresearch.com Corporation (U.S.), International Business Machines Corporation (U.S.), ALE International (France), Precisely (U.S.), Rohde & Schwarz GmbH & Co. KG (Germany), and Nextbillion.AI Pte. Ltd. (Singapore). Download Sample Report Here @ https://www.meticulousresearch.com/download - sample - report/cp_id=5252 Key questions answered in the report: At what CAGR is the Location - based Services Market expected to grow during the forecast period? How are wearables influencing the adoption of LBS services? How are location - powered mobile apps and location intelligence solutions contributing to market growth? Why are businesses increasingly relying on location - based messaging and LBS services? Which core technology currently dominates the Location - based Services Market? Which regions are included in the global LBS market segmentation? Which emerging applications are contributing to the growth of LBS services? How are government and public sector agencies using Location Intelligence Solutions? Which location type - indoor or outdoor - currently leads the global LBS Market? Which location type - indoor or outdoor - currently leads the global LBS Market? Contact Us: Meticulous Research® Email - sales@meticulousresearch.com Contact Sales - +1 - 646 - 781 - 8004 Connect with us on LinkedIn - https://www.linkedin.com/company/meticulous - research Global Location - based Services Market – 20 24 - 20 31 Page 5 of 6 © M eticulous R esearch | sales@meticulousresearch.com Global Location - based Services Market – 20 24 - 20 31 Page 6 of 6 © M eticulous R esearch | sales@meticulousresearch.com