PAID SOCIAL ACCOUNT MANAGER Job Overview We have a great opportunity to join our growing social team as a paid social account manager. Working on paid social campaigns for a range of our clients, you will have responsibility in all aspects of paid campaign delivery. Role core responsibilities: ● Making strategic spend recommendations and helping to develop paid strategy for our clients across all social platforms ● Setting up and implementing ads ● Selecting assets to promote and working up media plans ● Creating effective targeting, promoting posts on platforms ● Monitoring post performance and budgets in real time ● Reporting internally/directly to clients ● Owning the end-to-end management and deliverables of specified paid social campaigns from implementation to optimisation, ensuring it delivers to time, budget & quality standards ● Adopting a continual ‘test and learn’ approach to all paid social activities ● Collaborating across all our teams to identify opportunities where paid social can and should support wider marketing and commercial initiatives Experience/requirements The ideal candidate... ● is an excellent communicator, both verbally and in writing ● has prior experience in a client facing paid social role ● has excellent attention to detail when setting up social ad campaigns across multiple platforms and territories ● has a strong understanding of social advertising, including Google Ad Words, Facebook Ad Network (including Instagram), Twitter Ads etc. based on recent experience ● is constantly on the lookout for new and upcoming social ad opportunities ● is proficient in using insights to aid targeting, social strategy and social creative ● has an understanding of how to effectively use tracking techniques including tracking pixels ● is able to build and maintain relationships with third parties, including clients and ad platform contacts ● is able to summarise potentially complex social ad results or large data sets into digestible insights for clients ● has good knowledge of excel; comfortable in producing complex reports and formulas ● feels comfortable working within a fast-paced team environment, work to deadlines and has proficient problem solving skills Application Process Our recruitment process seeks to eliminate aspects of unconscious bias. For this reason, all CVs received will have names and other personal identifiable information removed, so that those reviewing applications will do so on the basis of skill sets and aptitude alone. Selected candidates will next be appraised - either by set tasks or interview(s), or both - based on scoring criteria against the role’s required competencies. Company Overview Substance Global is striving to be a more diverse company, making positive action to grow our network. We’re an agency where our independent spirit drives our people, passion and purpose. Based in London, we are a digital marketing agency specialising in a range of services across different media. We are proud of our work and our people in equal measure. Our passion for what we do and the culture we have developed is what drives us in all that we do. Operating independently for over 17 years, we have grown to 45 people in London, Los Angeles and Buenos Aires. Our work is insights-driven and innovation-led and our strategies are made up of a blend of creativity and collaboration, tailor-made for each of our client’s brands. At Substance we enjoy, appreciate and recognise that everyone we employ has different needs and circumstances. We welcome applicants at all stages of their career and life journey, working with the individuals we employ to provide flexibility and tailored support. Our aim is to provide fewer barriers and achieve positive balance, whatever life may have, hold or throw at you.