The Arena Group f6s Ross Levinsohn - The Sports Illustrated Ceo's Future Ross Levinsohn is an American corporate executive who has worked primarily in communications and entertainment. He is currently the CEO of The Arena Group, and also holds senior positions at Fox Interactive, Yahoo and Tribune Publishing, which include a brief stint as editor - in - chief of the now - defunct New York Times. He is credited as one of the creators of the FX market, which has been the basis for countless Hollywood films and financial hits, including the Spiderman franchise. Prior to becoming a corporate executive, he worked as a writer and producer on such films as A Few Good Men, Goodfellas and Zoolander. A respected journalist, he is often quoted in the media regarding his views on the med ia and entertainment industry. Today, Ross is serving as the chief executive officer of Sports Illustrated, where he is in charge of all of its content, which includes magazines, online content and print. In recent years, he has made investments into Sport s Illustrated Digital Media, expanding it from its current 21st century focus on digital media to an additional four media properties. This will include a multiplicity of subscription services for readers, a syndication business and, most importantly, a fi rst - class pay - per - performance website that will compete with the previously well - regarded W.P. Noland site. He is working closely with John Skipper, who serves as editor in chief, to ensure that the newly formed Sports Illustrated Company is well - regarded in the eyes of both media and industry insiders. Click here Ross Levinson Sports Illustrated is not the only media organization which Ross holds significant equity in; he is also invested in the companies which publish Base, Shape, Swim and Bikini. Additionally, he is a member of the board of directors for AOL, where he serves as a vice president. AOL acquired Sports Illustrated in May of 2021, prior to the merger with W.P. Noland. AOL's decision to acquire the popular weekly magazine was based on its impressive digital media busin ess and by having Ross as a part of its executive team, the two businesses seem well aligned for future success. Sports Illustrated has achieved near - mint revenues for several years. However, in 2021 the magazine experienced a year - end revenue dip, despite new digital publishing ventures and a well - timed marketing campaign. In part, this may be due to the fact that the conventional model for magazine publishing is no longer effective for selling products. Many of the same factors that caused the magazine to experience a year - end revenue dip in revenue are in place, or are likely to re - occur, according to analysts. In this regard, Sports Illustrated CEO Ross Levinsohn has issued a statement outlining his plans for the company to grow and better serve its audi ence. Visit The Arena Group CEO In coming months and years, there will be major shifts in the way that magazines are sold. In coming months, digital publishing will become the norm. Additionally, traditional magazine models will lose much of their market share as more people flock to the internet to obtain content for their homes. It is expected that in coming years, Sports Illustrated will either merge its print and digital publishing or experience a significant decline in subscriptions and advertising revenue. In order for the dig ital media business of Sports Illustrated to continue to succeed, Ross must attract new talent and establish a new culture. He has already made important hires, such as Managing Editor Andy Van Gogh, Executive Editor John Schafer, Managing Editor Nancy Gil es, and Designers Lee Baucom and Bill Dunphy. All of these executives and many more will join forces under the leadership of Ross in order to form a new leadership team for the company. The new members of the leadership team will be charged with carrying o ut the company's strategy and vision. It is believed that this new team will have a far greater influence on the direction of Sports Illustrated than has been seen in the past. One of the biggest challenges that Ross will face is maintaining the high stand ards that have made Sports Illustrated famous. This will be especially difficult, because of the recent turmoil at the organization, which led to the firing of Editor - in - Chief Jim VandeMann and replaced him with Ross. VandeMann was widely panned for his hi ring ofazines such as Playboy and Penthouse as well as the amount of power he wields within the company. With the new ownership, it is expected that those high standards will not only stay but will even increase. Sports Illustrated has a very solid reputation among its readers and fans. In coming years, it is expected that it will grow even more. As part of the new ownership, they will do what it takes to keep it that way, by attracting the best writers and editors possible, developing its digital su bscriptions while also looking to expand its geographic reach. If it is able to combine all of these trends, then it is safe to assume that the future for Sports Illustrated will be excellent. Click here CEO of Sports Illustrated S ummary The Arena Group combines powerful brands, in areas consumers are passionate about and delivers compelling experiences. Our team of award winning journalists, storytellers, content creators and entrepreneurial producers deliver exciting and dynamic destinat ions in sports, finance, lifestyle and more. Our advanced technical solutions provide opportunities for growth for our partners; targeted solutions for marketers and cutting edge experiences for consumers. Our leadership are pioneers in the media and technology industries, leading companies including Yahoo!, Fox, Tribune Interactive, App Nexus, Outbrain, Say Media and Time Inc. The Arena Group empowers brands and the creator community by providing technical solutions, distribution and monetization, and in turn, accelerates the opportunity for journalists, editors and content creators to impact, inform, educate and entertain consumers worldwide. Visit this site to learn more : https://www.f6s.com/rosslevinsohn