Building Virtual Community What is Community? ● Provides a means for people connected by common need, geography, or interest to interact with each other ● Allows members to share knowledge, experiences, empathy ● Virtual or IRL Community Building ● Creating, maintaining, or encouraging a space for a community to interact ● Led by individuals , not brands Community Building is about providing value through connection Moving from IRL to Digital ● How did the community provide value? ● Where are your members already spending time? ● Things will be different, and that’s okay! ● Learn from your experiences and adapt Creating a Digital Community from Scratch ● Find an opportunity ● Partner up with 1-2 folks ● Welcome collaboration ● Iteration and feedback are key Tools of the Trade ● Choose platforms/tools with intention ● Consider: Functionality, tone, culture, existing user base ● Beware “shiny object” distractions ● Avoid platform transitions if possible Tips for Being a Strong Community Leader ● Create a Code of Conduct ● Use inclusive, welcoming language ● Value community input, but have final decision makers ● Understand that helping others betters the whole community ● Solicit and listen to feedback ● Keep an eye out for bad actors Being a Good Citizen ● Follow the rules ● Assume the best of people ● Show effort ● Celebrate successes ● Give to others freely Thank You!