The $100 Weekend Formula 1 The $100 Weekend Formula LEGAL STUFF © 2026 ross. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means. This includes photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher. This excepts cases of brief quotations used in reviews, articles, or other non- commercial uses permitted by copyright law. For permission requests, contact: ross ross@influxx.co.uk This publication is intended for informational and educational purposes only. The author and publisher make no guarantees regarding financial results or business outcomes. Readers are encouraged to take independent action and exercise judgment when applying the material presented. 2 The $100 Weekend Formula Introduction: The 48-Hour Mindset You can build, launch, and sell your first digital product this weekend. I'm not talking about "someday when you have time" or "once you figure out the tech." I mean literally this weekend. Saturday and Sunday. We're in the middle of a massive shift. The tools that used to require an entire team—copywriters, designers, developers— now run in your browser. AI just handed you the leverage of a creative department, and most people still haven't figured out what to do with it. The people who are figuring it out? They're quietly making hundreds or thousands of dollars a month selling simple stuff: • $9 PDF guides on Gumroad • $17 Notion templates • $29 checklists that save people time • These aren't influencers. They're just people who decided to stop overthinking and start shipping. Right now there's a window. Platforms like Gumroad are still fairly open. The algorithms still reward original work. The market isn't flooded yet. But it will be. In a year or two, AI-generated content will be everywhere, and the only people with any advantage will be the ones who moved early—who built trust, systems, and momentum before everyone else caught on. This guide exists to make sure you're one of them. Speed Over Perfection You don't need to be the smartest person in the room. You don't need years of experience or a massive audience. You just need to move faster than the people waiting to feel ready. 3 The $100 Weekend Formula This isn't a book about theory. It's a formula. In 48 hours, you're going to: • Build a finished, sellable digital product • Set up a live page that takes payments • Launch it and make your first $100 You'll use free tools, and you'll use AI to speed things up—but you're still driving. ChatGPT is your assistant, not your ghostwriter. The goal isn't to let AI do everything for you. It's to create faster and better than you could alone. Done beats perfect. Speed beats hesitation. How This Works Two days. Two phases. Day 1: BUILD Pick a product idea, outline it, create it, finish it. AI helps you move fast, but you're making the decisions. Day 2: LAUNCH Publish it, write a sales page, connect payments, and launch it. By Sunday night, you'll have something live that can make sales while you sleep. Once you've done it once, you can do it again. That's how side hustles become systems, and systems become income streams. The 48-Hour Rule If you give yourself 48 hours to finish something, you'll find a way. If you give yourself 6 months, you'll find excuses. You don't need perfect conditions. You don't need a logo, an audience, or permission. You just need to start. When the dust settles and AI tools mature, the people who moved first will already be miles ahead—with products, proof, and profit. So let's make this the weekend you finally hit publish. 4 The $100 Weekend Formula A Quick Note on AI Tools Throughout this guide, I'll reference ChatGPT as the standard AI platform. Why? Because it's what most people already have access to and know how to use. The prompts and workflows work perfectly fine with ChatGPT, and you'll get solid results. But here's the truth: if you want your product to sound more human, more natural, and less obviously AI-generated, use Claude instead. Claude (made by Anthropic) tends to produce writing that feels more conversational and less robotic. It's better at matching tone, avoiding repetitive phrases, and creating content that doesn't scream "this was written by AI." Both tools work. ChatGPT is easier to access for most people. Claude gives you better output quality. Pick whichever you have access to—the process is identical. OK, let's get going... 5 The $100 Weekend Formula This is where 'The $100 Weekend Formula' preview ends. The complete system — including the exact steps to build and launch in one weekend — can be found inside the full guide. CLICK HERE FOR IMMEDIATE ACCESS 6