Working of Trademark Watch Service and the reason why one should use it: When you apply to register a trademark, your application is examined by a trademark examiner. If your application conflicts with trademarks already registered or applications filed before yours, it will be rejected. If you want to convince the trademark examiner that your trademark is not in conflict with the preexisting trademark, you can submit a legal brief. You will be able to move forward with your application if you convince the examiner. If you don't, your application will be abandoned. Upon registering your trademark, you may believe that you are protected. No one can register a conflicting trademark since trademark examiners will see your pre-existing registration and block any new applications. The trademark examiners assigned to examine new applications assume, however, that your judgment matches theirs. In some cases, trademark examiners do not catch conflicting trademarks The problem is as follows and the best solution would be to opt for a Trademark Watch Company’s service: Imagine you have a trademark registration. Another company (possibly a competitor) has applied for a trademark similar to yours. It happens that an unrelated company (not a competitor) applies for a trademark that is identical to yours, but for products in a different market. There is no conflict in the trademark examiner's opinion. The new trademark application is allowed to proceed. If you had known about this new application, either because the trademark is similar to yours, or because the trademark and products are similar to yours, you would have been very concerned. Trademark examiners do not inform other trademark owners of possible conflicts and in comes the service offered by a Trademark Watch Service Provider. Watch Services Give You the Option to Oppose You can reduce the risk of new trademark applications by monitoring the trademark database yourself. You can analyze a new trademark that concerns you and decide whether to take action. New trademark applications are monitored by a number of companies. The government sends all trademark filings to them in virtually every industrialized country. You will receive an email if any of the filings match your trademark.