Career Seasons 1 2007 - 2010 2011 - 2018 2018 - 2019 2019 - ??? Languages: English, Tamil, Hindi Rating: Suitable for all ages. Meme game: 2 3 4 Originals Activation Silver Effie Award winner. What kind of tea brand would dare send the US Presidential Candidate enough green tea for a full term, in a crazy attempt to ‘purify’ him? Trumping Donald TV Wrogn Te-a-me Can an ad gift you the most precious thing in the universe — time? Virat Kohli’s fashion brand WROGN aired these 2019 IPL spots on Hotstar, that gave their airtime back to the viewers to do whatever they please. #WrognTimeout Let’s get social 9986313955 02.06.1985 Synopsis Born in Chennai, raised by TV on a steady diet of pop culture. Survived Mechanical Engineering in 2006. Sold cars and trucks in Oman. After some arrested development, had a drunken epiphany, that led to a one month stand with Oglivy Chennai as a copy intern, in 2010. Married to advertising ever since. praveenbalachander@gmail.com Web News18 Network18’s campaign to promote its digital arm – news18.com, delivered in spades. Resulting in a huge spike in viewership, News18.com clocked a record 562 million users, beating Times Internet on election day. Get Closer to The News Social Paperboat One of India’s most adored young brands began its journey with us. A glimpse of the good old days, brought alive by recreating fond memories on social media every day. Life is Still Beautiful Web Ms.Taken On Women’s Day, Kriti Sanon’s fashion label Ms.Taken told it like it is. 15 million views in over 40 countries. Over 200,000 shares. No big deal. Happy Whatever Social, OOH Licious A provocative campaign for a digital purveyor of world-class meats that got tongues watering and wagging. Converting Vegetarians Twitter Wrogn Virat Kohli’s orchestrated ‘meltdown’ on Twitter did exaclty what it intended to do — have the Wrogn’s name trend organically, with countless number of engagements and enough noise to get the press speculating. Virat’s Viral Spiral Instagram Brain farts A pet project of mine, inspired by one of Instagram’s finest wordsmiths - Freddy Birdy. A farody (fan+parody) account that lets me let loose. Freddy Mockingbirdy S E R I O U S L Y Are you still watching? Here’s my OOH idea for the Narcos Mexico pitch, while I was at Happy Mcgarrybowen. Social Zivame A comic series that doubled as the lingerie brand’s social commentary. Hot takes. Hotter innerwear. With a fun, feminist lens on life. Hook, Line & Thinker Senior Sales Consultant at Saud Bahwan LLC, Oman I worked closely with principals in Japan to promote sales of Toyota's heavy duty truck brand 'HINO' across the MENA region. Shortly after, I was with the sales team of the world famous MAN range of trucks. Associate Creative Director at Happy McGarrybowen, Bengaluru I was hired to lead the digital creative team and worked on brands like OLA, MG Motors, Suzuki Two Wheelers, Van Heusen and Bharat Benz Trucks. I was also part of a core team that worked on almost every pitch. Copywriter at Fisheye Creative Solutions, Bengaluru After a brief internship at Ogilvy Chennai, I began my advertising career in Bangalore as a Copywriter. Worked on a wide range of brands across industry verticals including the launch of Paper Boat on social media. Creative Group Head at Fisheye Creative Solutions, Bengaluru Back where I did my best work, I went on to better it with exciting, disruptive campaigns featuring food, fashion and tech brands, including working closely with celeb ambassadors like Virat Kohli, Kriti Sanon and many more more. Blah.