Multi-disciplined graphic designer with 6 years creating for marketing & e-commerce in luxury fashion, high street fashion, retail & restaurant. TRACY TRUONG hellodesignttt@gmail.com Graphic & Digital Designer +44 7449 374 196 0 2 Brand Identity 01 CV 03 Art Direction 04 Print 05 Digital A multi-disciplined graphic designer with 6 years experience in hands-on roles with marketing & e-commerce. My focus has been in luxury fashion, high street fashion, retail & restaurants working with both B2B & B2C. I had the opportunity to work on diverse projects expanding my skills in developing concepts for campaigns, collaborate with photographers, translate the concept for use on print, digital,retail & event platforms. I communicate & collaborate, creative but flexible whilst paying attention to details. WORK EXPERIENCE Japan Centre Group - Senior Graphic Designer 2017 - 2019 Develop & maintain branding for 3 in-house brands Concepts & branding packs for new brands or campaigns Seasonal flyers, catalogues, menus, retail signage & wayfinding Edit & translate Japanese material for U.K. market Manage & source designers, suppliers & talent Coordinate with managers to elevate retail experience Knomo London - Graphic & Digital Designer 2015 - 2017 Develop branding & guidelines for luxury fashion brand Seasonal campaign developing & lookbook design Newsletters, GIFs, iconography, product photo retouch Work with developer to redesign website Campaign concept develop & execute for online, store & events Packaging design, suppliers liaising & manage production timelines Creating branding presentations & B2B wholesale packs Bestseller - Fashion Artworker 2014 - 2015 Branding design & management for high street fashion group Graphics, signage & packaging design for retail Research, campaign & events planning Visual Merchandising & develop retail VM guideline Selfridges - Brand Consultant 2010 - 2014 Work with clients & clientelle Knowledge of and handling luxury fashion products Visual merchandise HUA Gallery - Gallery Assistant 2012 (short-term) Installation of art pieces Catalogue / flyers design STRENGTHS EDUCATION Campaign concept-develop then translate for marketing High street & luxury fashion knowledge & appreciation Design materials for print, digital & instore experience Multibilingual Presentating & creating presentation packs Organise, source & manage teams Branding identity & guidelines development PROFESSIONAL SKILLS Catalogues Flyers Posters Presentations Menus Mailchimp Adobe Illustrator, Photoshop, InDesign Retouch & Prep for Web Photoshoot concept planning Web design Web Banners Draw Icons Newsletters Retail Window Display VM Wayfinding Signage Microsoft Word, Excel, Powerpoint Branding & Guideline LANGUAGES English Japanese Cantonese Mandarin T R A C Y T R U O N G hellodesignttt@gmail.com London, U.K. University of the Arts London BA Graphic Design 2010 - 2013 +44 7449 374 196 B r a n d I d e n t i t y Atelier Pivot Rebranding L O G O C O L O U R T Y P E F A C E Sakagura Restaurant Rebranding B r a n d I d e n t i t y B r a n d I d e n t i t y Sakagura Website re-design B r a n d I d e n t i t y Knomo Rebranding Knomo SS17 Campaign A r t D i r e c t i o n A r t D i r e c t i o n Knomo SS17 Campaign V&A x Knomo Collaboration / Digital lookbook / GIFs / Swingtags / Store Posters A r t D i r e c t i o n V&A x Knomo : launching digital newsletter: a series of static images flashing to create a rapid motion picture A r t D i r e c t i o n L A U N C H I N G L A U N C H I N G L A U N C H I N G G E O M E T R I C M O V E M E N T P r i n t Old-Fashioned Portraits Party A r t D i r e c t i o n Japan Centre Christmas Campaign A r t D i r e c t i o n Japan Centre Christmas Campaign Gift Guide A r t D i r e c t i o n I c h i b a M a r k etplace Promotional Materials 学 割 あ り ま す Get 15% off all hot food, groceries and more Must present Student ID at the tills for o ff er to be valid. Not in conjunction with any other o ff er, discount or promotion. ichibamarketplace P r i n t Retail Planograms P r i n t Selected Homme Brand Card P r i n t Ichiba We’re Open Flyer P r i n t Knomo Technology Accessories Packaging D i g i t a l P e n h a l i g o n Newsletter & Websit e Banners D i g i t a l K n o m o K i c k starter Backpack Campaign Identity