Best LinkedIn Summary & Bio Examples The LinkedIn summary, also referred to as the LinkedIn bio or LinkedIn about section, is a few paragraphs of text that appears right before a LinkedIn user‟s list of current and prior roles. LinkedIn gives a limit of up to 2,000 words, but only the first three lines are visible before a visitor has to click „See More.‟ Why a Good LinkedIn Summary is Important Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. You might also see it as unnecessary if you don‟t spend a lot of time on the platform or aren‟t looking for a job. But a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity. Let‟s go over the reasons you should most definitely write a LinkedIn summary. 1. You get to introduce yourself in your own words. While your prior roles may be notable, they‟re not the only things people should know about you. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way. 2. You get to show your personality. Add a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they‟d like to work with you. 3. You can rank higher in LinkedIn search results. LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects a nd recruiters in search results. If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views. How to Write a LinkedIn Summary 1. Create a quick outline prior to writing your about section. 2. Hook readers with a strong opener. 3. Tell the reader why you do what you do. 4. Speak to your industry expertise. 5. Call out your specialties and skills. 6. Provide data to back up your results and prove your expertise. 7. Mention if your team is currently hiring and invite people to apply. 8. Highlight your professional interests. 9. Include a call-to-action with your contact information. 10. Tip: Break up large blocks of text. What to Put in a LinkedIn Summary Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you've worked with, your skills, and what you're most known for professionally. Here’s an example: "I'm a sales rep dedicated to helping local Oklahoma City services businesses grow their customer base and decrease customer churn. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career. Within the last year, I've topped our leaderboard six out of 10 months. On average, I close business 10% faster than my peers." LinkedIn Summary Examples If you need some inspiration, good news. These LinkedIn summary examples will help you find the right words. 1. This salesperson effectively demonstrates his passions and top competencies in the field. This sales professional draws potential customers in by describing his enthusiasm for "building thriving organizations in the education ecosystem" — a goal he clearly cares highly about, too. His next line tells prospects he's interested in learning their needs, not just selling them. Then he establishes his expertise. Why This Summary Works This LinkedIn user effectively but succinctly cites a personal experience to show his reasons for supporting others who are going through the challenges he‟s gone through. He also shows the breadth of his expertise and research by building upon why his product is needed in the industry. Try It Yourself Describe the most rewarding aspect of your job, whether that's helping small businesses go mobile or making corporations more efficient. Next, highlight why you're qualified. How many people or companies have you worked with? What are their average results? Which high-level problems are you well-equipped to solve? 2. This digital marketing expert speaks to his prospect's pain and showcases his strong copywriting skills. When actively connecting with prospects on LinkedIn, speak directly to them with your LinkedIn profile, but do so in a way that says you understand their struggles. In essence, position yourself as a solution provider rather than a product seller. This digital marketing and sales expert does this well for his marketing agency by calling out the problem. He does this before introducing himself or his solution. Our Favorite Lines “If you're tired of wasting money on digital marketing only to end up frustrated with little to no results, perhaps I and my team can help.” Why we love it: This is a strong opener that’s bound to get qualified leads’ attention. “My team and I help growth-driven service providers, entrepreneurs, and experts add their next $1M-$10M/yr in revenue predictably and profitably.” Why we love it: Not only does this line directly identify who prospects are, but also speaks to who they want to become (“successful,” “add their next $1 - $10M/yr in revenue”). Why This Summary Works This summary effectively hooks readers, walks them through whom the LinkedIn profile owner is, and shows them how they can benefit from reaching out to the bio owner. The writer effectively shows the ROI of working with his firm while showcasing his copywriting skills. Try It Yourself Write a whole introductory paragraph appealing to your customer's pains and emotions without mentioning yourself. You can offer a piece of advice or ask a question. 3. This sales executive keeps it short and engages prospects. This LinkedIn bio opens with his mission: Enabling businesses to become more personable using video. His next two sentences help you get to know him on a personal level. The summary is short enough that readers are guaranteed to finish it — but he makes every line count. He makes you interested in learning more about him. Our Favorite Lines “Helping businesses make their marketing & sales more human with video.” Why we love it: This line gets to the point quickly, showing the author’s mission, professional expertise, and experience. “Always grilling.” Why we love it: We love hobbies in LinkedIn bios — this is one exc ellent example that’s witty and flavorful. Why This Summary Works It‟s brief, personable, and professional — all while showing the LinkedIn user‟s personality. Plus, the mention of his parents is a unique touch, showing his background without much elaboration or fanfare. Try It Yourself In the simplest words possible, state how your company makes its customers' lives easier, better, more enjoyable, etc. Then reveal something about your background ("I was born in Spain and raised in Texas," "I've lived in Chicago my entire life," "My hometown boasts the largest Beanie Babies museum in the world") and end with "Always," "Constantly," or "Frequently" followed by your favorite thing to do ("Always reading," "Constantly cracking dad jokes," "Frequently juggling.").