ChatGPT Image | Practical visual-brief guide 1 A clearer brief. A better visual. A practical worksheet for AI image generation and photo editing Published by ChatGPT Image | November 2026 Good image briefs make the subject, composition and intended use explicit. This short guide offers a reusable planning method, example prompts and a review checklist. It is a practical guide, not a research paper or a benchmark. 1. Build a six-part brief Purpose: Say where the visual will appear and what it should communicate. Subject: Describe the object, person or scene that must remain central. Composition: Specify framing, placement and space needed for a headline. Appearance: Describe lighting, palette, materials and the desired visual style. Text: Quote the exact words to include. Keep essential text short. Constraints: List what must stay unchanged and what should be avoided. Example: a product announcement Create a clean editorial poster for a reusable desk lamp. Place the lamp on the right, against a warm cream background, with soft side lighting and generous empty space on the left. Include the exact headline "Light for focused work". Keep the image calm and uncluttered; omit prices, badges and invented certification marks. Try this workflow with ChatGPT Image . The product supports text-guided visuals and edits using your own photos or reference images. ChatGPT Image | Practical visual-brief guide 2 Edit with intention 2. Separate the change from the constant When editing an existing image, describe the change first, then name the details that should stay consistent. Work on one major change at a time so you can identify what improved. Example: change a product-photo setting Use the supplied photo as the reference. Replace the busy background with a neutral studio setting and soften the shadows. Preserve the product shape, proportions, color and visible label. Keep the camera viewpoint unchanged. Do not add accessories or new text. 3. Review before you publish • Read every word in the image; verify spelling and punctuation. • Compare edited objects with the reference for unintended changes. • Inspect edges, hands, reflections and repeated patterns at full size. • Check that the crop and empty space fit the intended layout. • Confirm that logos, claims and factual details are accurate. • Use reference images you have permission to use. Your next brief Purpose: ______________________________ Subject: ______________________________ Composition: __________________________ Style and light: ________________________ Exact text: ____________________________ Keep unchanged: _______________________ About ChatGPT Image Create posters, illustrated layouts and product concepts from text, or guide photo edits with reference images. Learn more at www.chatgptimage.app.