EGGFIRST | ADVERTISING AND DIGITAL AGENCY Digital Marketing Services Strategy, creativity and data - led execution to help brands connect with the right audiences. CREATIVITY + DATA + EXECUTION www.eggfirst.com/services/digital - marketing EGGFIRST 01 / OVERVIEW Digital marketing built around business goals Eggfirst combines creative thinking, media intelligence and platform expertise to plan, execute and track digital marketing a cti vity. 01 Build visibility Help brands improve discoverability and reach relevant audiences. 02 Engage audiences Create useful content and campaigns that encourage interaction. 03 Drive action Use performance - led campaigns to support leads, sales and conversions. 04 Measure and improve Track campaign performance and use insights to refine activity. EGGFIRST | DIGITAL MARKETING SERVICES 02 02 / CORE SERVICES Five capabilities. One connected approach. Digital marketing services listed on Eggfirst’s website. 01 Media Planning Audience selection, channel planning, budget allocation and reach optimisation. 02 Performance Marketing Conversion - oriented campaigns across digital and commerce platforms. 03 Retail, E - commerce & Quick Commerce Media Marketplace visibility, audience targeting and performance tracking. 04 Social Media Marketing Content, community and campaigns that strengthen engagement and brand relevance. 05 Search Engine Optimisation Technical optimisation, content strategy and structured improvements for organic visibility. EGGFIRST | DIGITAL MARKETING SERVICES 03 03 / PLANNING & PERFORMANCE Put strategy behind every digital rupee Media planning and performance marketing work together to connect investment with campaign objectives. MEDIA PLANNING Define audience and campaign objectives Select relevant digital channels Plan budgets and media distribution Optimise reach across platforms PERFORMANCE MARKETING Build campaigns around desired actions Monitor campaign and conversion signals Use data to inform optimisation Align activity with business objectives Typical objectives: awareness • traffic • leads • sales • conversions EGGFIRST | DIGITAL MARKETING SERVICES 04 04 / COMMERCE & ENGAGEMENT Show up where people discover, compare and buy Eggfirst’s digital marketing offering includes commerce media and social media marketing. RETAIL, E - COMMERCE & QUICK COMMERCE MEDIA Support product and marketplace visibility Target relevant shopper audiences Track campaign performance Connect media activity with commerce goals SOCIAL MEDIA MARKETING Plan platform - relevant content Build audience interaction and community Develop campaigns that support brand relevance Keep messaging aligned with brand goals EGGFIRST | DIGITAL MARKETING SERVICES 05 05 / ORGANIC VISIBILITY Search Engine Optimisation (SEO) Help people find your brand when they search for relevant products, services and information. 01 Technical SEO Review crawlability, indexability, site structure and technical issues. 02 Content strategy Align page content with relevant keywords and search intent. 03 On - page optimisation Improve titles, descriptions, headings, internal links and image context. 04 Measure & refine Monitor search visibility and identify opportunities for ongoing improvement. SEO is an ongoing process: technical health + useful content + relevant user experience. EGGFIRST | DIGITAL MARKETING SERVICES 06 06 / INTEGRATED APPROACH From planning to optimisation A connected workflow helps keep digital activity aligned with business objectives. 01 Understand Business goals, audience and market context › 02 Plan Channels, messaging, budget and KPIs › 03 Execute Campaigns, content and platform activation › 04 Measure Performance, engagement and conversion signals › 05 Optimise Insights and improvements for the next cycle Creative thinking + data intelligence + digital execution EGGFIRST | DIGITAL MARKETING SERVICES 07 07 / LET’S TALK Ready to plan your next digital marketing campaign? Partner with Eggfirst to discuss your digital marketing requirements and build an approach aligned with your brand goals. Let’s build a growth - focused strategy. Discuss SEO, performance marketing, social media, media planning or commerce media with the Eggfirst team. CONTACT EGGFIRST www.eggfirst.com ourword@eggfirst.com Source: Eggfirst Digital Marketing Services page https://www.eggfirst.com/services/digital - marketing/ EGGFIRST | DIGITAL MARKETING SERVICES 08