Portfolio 2 0 2 3 - 2 4 V I S U A L D E S I G N E R U M A I M A F I D V I T E C H S O F T S K I L L S QUIRKY CARROT DESIGN STUDIO G R A P H I C D E S I G N E R JANUARY 2018 – MARCH 2022 RHYTHMED MEDIA G R A P H I C D E S I G N E R 2023 - 2024 ECOLE INTUIT LAB- VISUAL COMMUNICATION D I P L O M A D E G R E E 2017 - 2018 NOTTINGHAM TRENT UNIVERSITY - MARKETING AND BRAND MANAGEMENT M A S T E R ’ S D E G R E E 2024 - 2025 U M A I M A F I D V I G R A P H I C D E S I G N E R UMAIMABRANDDESIGNER.UK@GMAIL.COM + 44 07771057454 / + 91 9920941732 U N I T E D K I N G D O M / I N D I A C O N T E N T S LOGOFOLIO PACKAGING DIGITAL CREATIVES ILLUSTRATION TESTIMONIALS Logofolio Each logo highlights my versatility in delivering distinctive and memorable visual identities using industry-standard tools. On this page, I showcase a diverse range of logo designs, each tailored to meet the unique needs of its respective brand. Combination Mark Emblem Logo Typography Logo Abstract Logo LOGO CONCEPT - 1 This logo for 2Squared Studios combines geometric abstraction to form a '2' and a stylized 'S', symbolizing the studio's name and its two founders. The design's smooth curves and sharp angles convey modernity and creativity, while the vibrant neon-orange outline against a dark background gives it a dynamic, tech-savvy feel—perfect for a studio specializing in photography and digital solutions. Camera Number + = https://www.instagram.com/2squared/ P O S T E R BRANDING LOGO CONCEPT - 2 Tooth Letters TRU DENTAL TD + = https://www.instagram.com/trudental_mumbai/ Packaging Batch No. M.F.D. E.X.P. (Inclusive of all taxes) Per pack of 2 tubes Kcal * * STICE, HL0006 NVA 20 mm x 12 mm M.R.P. ₹. Emailer | Social Media Post | Insta Stories Digital Creatives Insta Grid Social Media Post Emailers Illustration The brand wanted a design that truly embodied a sense of fun and playfulness, so we incorporated doodles to reflect their lively and creative identity. To align with the store’s ingredients and products, we used freehand illustrations that highlighted the unique elements in a whimsical and engaging way. This approach not only showcased what the brand stands for but also gave it a fresh, playful aesthetic that appeals to its target audience, creating a memorable and visually dynamic brand experience. https://www.instagram.com/p/CtlYL7Py79f/ Branding Fashion Brand I designed cohesive branding collateral for Redefine Fashion Brand, including logos, packaging, and marketing materials. My use of minimalist design, elegant typography, and modern color schemes helped convey the brand's fusion of classic and contemporary styles, making it stand out in the competitive fashion industry. https://rede nebyrd.com/pages/story Designed a brochure for Naman Premier, a real estate brand, with a unique concept centered around the object of the pebble as the key visual hero. This out-of-the-box approach helped showcase their project creatively across all designs and pages." Testimonials