Brand Guidelines 2.00 Introduction Al Safy Group decided to initiate their own mobile retail chain across Egypt under commercial name Mobilaty , Mobilaty is a Multi brand chain for Mobiles , Accessories & IOT . Our strategy is to avail customers’ needs from handsets , Accessories & IOT in good locations with a competitive price , by unique service through a lot of varieties & the latest technology in the world in one place. Our plan is to open 12 Shops by end of 2020 , 50 shops by end of 2023 in premium locations (Malls & streets premium locations). Av- erage Shop Space starting from 60 M. to Flagship stores 450M. Logotype The Mobilaty logotype should appear on all communications. In order to establish and maintain visual consistency, it is important to follow the simple guidance in this chapter. The logotype should only ever be vided. Please do not attempt to alter or re-create the logotype. Logotype There are versions of the Mobilaty logotype supplied to suit varying ap- plications and printing techniques. The logotype should only ever be vided. Please do not attempt to alter or re-create the logotype. Logotype Use the appropriate logotype for the background you are placing it on. Always ensure that the logotype has logotype colour. If that does not work, place the logotype somewhere else so it looks bold. Always select the correct version for the application and colourspace — RGB for onscreen and CMYK and PAN- TONE® for print. The logotype should only ever be vided. Please do not attempt to alter or re-create the logotype. Clearspace To ensure that the logotype is as clear, bold and readable as possible, it is surrounded by an area of clear space.This should always remain clear of design elements such as other logos and typography. The size of the clear space is equal to O the height of the letter. Alignment The logotype has six points of align- ment. Where possible, these points should be used to align other design elements such as type, imagery, page margins, and other logos. Misuse These are common mistakes that should be avoided. The logotype should only ever be vided. Please do not attempt to alter or re-create the logotype. Do not recolour the logotype. Do not apply a drop shadow to the logotype. Do not rotate the logotype. Do not crop the logotype. Do not stretch the logotype. Do not separate parts of the logotype. Color System When creating any design or artwork it is important that you are using the grams. Always use the correct colour break- downs for the colour space you are working in – RGB for digital and on-screen, and CMYK for print. Pan- tone® colours are used in exceptional circumstances where CMYK values are not suitable for reproduction (for example, where print applications are restricted to single or limited colours). Pantone Black 6 C RGB 16 - 24 - 32 CMYK 100 - 61 - 32 - 96 Pantone 199 XGC RGB 218 - 0 - 69 CMYK 9 - 100 - 69 - 1 Hex DA0045 Hex 101820 Color System Gradient When creating any design or artwork it is important that you are using the grams. Always use the correct colour break- downs for the colour space you are working in – RGB for digital and on-screen, and CMYK for print. Pan- tone® colours are used in exceptional circumstances where CMYK values are not suitable for reproduction (for example, where print applications are restricted to single or limited colours). Pantone 199 XGC RGB 218 - 0 - 69 CMYK 9 - 100 - 69 - 1 Pantone 70% 1785 C RGB 248 - 92 - 74 CMYK 0 - 82 - 51 - 0 Hex F8485E Hex DA0045 The Circle The circle is used in all our communi- cation. It always has to be a perfectly cut half circle. Logo Placement Whenever we use the word “YOU”, we will replace letter “O” with our circle. Becasue the circle is perfectly cen- tered in the logo and the customer is the center of our attention. Typography Raleway is the Mobilaty primary Latin typeface family. Raleway is used in Thin, Extralight, Light, Regular, Medium, Semibold, Bold, Extrabold and Black weights. Italic weights can be used to add em- phasis. The light weights of our typeface fami- Small type sizes should always be tested to ensure clear and legible reproduction. The tone of mobilaty is professional and reliable. AaBbCc 1234567! Raleway Thin AaBbCc 1234567! Raleway Extralight AaBbCc 1234567! Raleway Light AaBbCc 1234567! Raleway Regular AaBbCc 1234567! Raleway Medium AaBbCc 1234567! Raleway Semibold AaBbCc 1234567! Raleway Bold AaBbCc 1234567! Raleway Black Typography Raleway is the Mobilaty primary Latin typeface family. Raleway is used in Thin, Extralight, Light, Regular, Medium, Semibold, Bold, Extrabold and Black weights. Italic weights can be used to add em- phasis. The light weights of our typeface fami- Small type sizes should always be tested to ensure clear and legible reproduction. موبايلاتي هي علامة تجارية احترافية ولكن لطيفة أ ب ت ث ج ح 654321!$ أ ب ت ث ج ح 654321!$ أ ب ت ث ج ح 654321!$ Ge SS Light Ge SS Medium Ge SS Bold Thank you.